Digital Product Design
Design thinking
We are passionate about crafting great software. As a UX design agency we use a Design Thinking approach as part of digital product design. The Design Thinking method helps us understand people, generate and validate ideas, and release products iteratively. We iterate and improve UX prototypes to create a seamless user experience no matter what platform or touchpoint.
With high competition, apps need high-quality user experience design, strong branding and an appropriate tone of voice. Visual design considers the effects of colour, layout, typography, illustration and photography on the overall appeal of the product. We employ collaborative design tools as part of the digital product design process. Figma and Sketch are used to create high fidelity UX prototypes and gather feedback. They are also used to handover artwork, style guides and design systems to client teams.